Product
Collaborated with developers to ensure design fidelity, improving user experience by 50%. Redesigned responsive web and mobile interfaces, driving a 20% revenue increase. Revamped scalable UI design system components, enhancing usability, consistency, and adoption across the platform.
Problem Statement
Neutrinos Alpha platform users were struggling to model end‑to‑end workflows due to scattered UI components and lack of clear, linear flow mapping. Rules logic, micro-service connectors, and omni channel previews were disconnected, leading to errors and abandoned workflows.
Goals & Objectives
User Goals:
Build workflows seamlessly without technical friction
Gain better visibility across rules, integrations, and UI flows
Business Goals:
Increase workflow builder adoption
Reduce user drop-offs and support requests
Competitive Analysis
FlutterFlow
Focused on mobile-first Flutter apps with drag-and-drop UI
Strength: Instant preview and strong integration with Firebase
Weakness: Less flexibility for complex backend workflows
Bubble
Popular for building web apps without code
Strength: Detailed logic editor and powerful plugin marketplace
Weakness: Complex UI for first-time users
Builder.io
Focuses on composable content and design system integration
Strength: Developer-friendly + headless CMS support
Weakness: Primarily content-focused, not end-to-end automation
Key Takeaway: Most platforms lacked seamless integration between logic, backend services, and front-end UI mapping — an area Neutrinos Alpha aimed to address.
Goals & Objectives
We interviewed 6 users (3 technical, 3 semi-technical analysts) and identified:
Pain points with disconnected modules
Desire for more visual cues on flow progress
Confusion in managing rule logic and omnichannel components simultaneously
Information Architecture & User Flows
Created a progressive workflow:
Usability Testing & Iterations
Neutrinos Alpha platform users were struggling to model end‑to‑end workflows due to scattered UI components and lack of clear, linear flow mapping. Rules logic, micro-service connectors, and omni channel previews were disconnected, leading to errors and abandoned workflows.
Outcomes
30% reduction in workflow abandonment
25% faster average time to complete a first project
